Client: MTV Networks Europe
Location: Europe
Project: MTV Shakedown event branding

MTV Shakedown gave dancers the chance to show their eye-popping dance skills off, in front of the whole of Europe. Through a series of grueling regional heats over a series of weeks, thousands of dance fanatics will threw some serious shapes in the hope of winning a place at the MTV Shakedown Boot Camp in London. Shakedown 2004 finalists went on to go head to head for the chance to show off their skills in a real music video and win a lucrative pro dance contract.

Elements created included:

• Logo creation
• Logo guidelines
• Character Photography
• A2 Posters Heats / Finals
• TV Event Banners
• Postcard Sets
• Standard Flyers
• Merchandise design
• Translation services

  

MTV Shakedown: Graphic Identity
MTV Shakedown: Printed detail
MTV Shakedown: Event element styling
MTV Shakedown: Flyers