Strategy and Planning – Exp Design

Who are EXP?

At Exp we have the eye and the experience to deliver strong visual messages across a variety of media platforms. We're small, so promise to deliver personalised service at affordable rates. We’ll look to your strengths and successes to make an immediate impression on first-time customers. We’ll help you stand out among competitors, and make sure your message is consistent. The identity we help you to craft will be meaningful to both your company and to your clients.  

Services » Strategy and Planning

At the core of any successful business is a brand strategy. What you stand for, how you want to be perceived, and who your audience is. Whether you need help starting from scratch, or your brand needs a refresh, it’s at the core of what we do, so we know how to do it well.
At the start of setting up a brand, it’s critical to get the foundations right. If great ideas are to be implemented, an organised approach to brand strategy and planning will deliver massive value to your business.
We set the foundations early so that investing now, means that longer term, your business grows with your brand. If you come to us with an idea and nothing else, that’s ok. If you need a brand re-fresh, that’s ok too.Our team will guide you through a process that finds out what makes you unique, understand your customers, industry and competitors:

  • Vision – how do you want people to see you
  • Competitors – how you can differentiate against them
  • Market analysis – where do you want to position yourself in the market?
  • Name – determine the right name to suit you and resonate with others
  • Identity – the look and feel of your brand – logo, colours, design
  • Communications  – the tone of voice

By going through this process, you are set with a well thought-out branding strategy that gives you a clear vision of who you are. We set out brand guidelines so that not only you, but the company understands and can live and breathe the brand.

We apply the same principles to a re-branding exercise, along with understanding the history of the brand, how the brand has evolved and what needs changing.


If you think about the brands that surround us; all successful companies – Apple, Microsoft, Facebook, Amazon – they have developed a strategy that is clear to all what they stand for and are memorable. If you want the same for your business – no matter what size you are, then talk to us.