Client: Southgate and District Reform Synagogue
Location: London
Project: Brand Identity / Implementation

EXP Design and the Southgate and District Reform Synagogue have worked in conjunction to create a new brand identity which will help reinforce the synagogue as a modern and forward thinking establishment.

A modern approach has been taken to reflect the community and to make it stand out from the crowd.

Paul Newland, Marketing Consultant for SDRS and EXP design worked closely on a number of key elements which included Logo Identity, Stationery Elements, Press Folders Leaflets and a revamped styleguide for the Messenger magazine.

The new image will help to appeal to new members especially new families who are, of course, the future of the congregation, as well as reinforce the identity of the existing members. Inspiration for the identity was taken from the beautiful prayer hall, it’s spiritual ambience and classic modernism and by the coloured windows surrounding the ark.

The work was undertaken as a voluntary project.