Client: Richard James Weldon
Location: London
Project: Logo Refresh

One of the oldest haberdashery companies in the UK, RJW needed the EXP logo makeover. They were happy with their current position in the market so needed their logo to continue to encompass the traditional values of the company (the last time they had a refresh was back in the 60's, and you can only photocopy a logo so many times!) We redrew and refreshed the logo to give it a simple and modern feel yet still retaining it's original brand values.