Client: MTV Networks Europe
Location: Europe
Project: MTV Winterjam

MTV Networks Europe took Switzerland by storm with live performances by rock bands Sum 41 and Guano Apes at MTV Winterjam. Sponsored by Lipton and Nintendo Gamecube, the 'music with altitude' under-the-stars live rock event totally rocked!

Exp were briefed to develop a new and exiting look for Winterjam 2003. By taking into consideration the many aspects and elements that the snowboarding culture encompassed we decided to build the look around a montage of elements that were scratched and pasted onto a wood background (the chalets).

Elements created included:

• Logo creation
• Logo guidelines
• Folding Flyer Design
• A2 Posters
• Cross street Banners
• Postcards
• Standard Flyers
• VIP Casino Chip Key rings
• Burton Open promotional merchandise

  

MTV Winterjam: Graphic Identity
MTV Winterjam: Die Cut Promo Flyer / Detail
MTV Winterjam: Cross Street Banner Design
MTV Winterjam: Burton European Open Promotion
MTV Winterjam: Event Flyer Graphics
MTV Winterjam: Poster Graphics