To accompany the show MTV Recommends launched the initiative to five the Best Bar in Europe! The search spanned over all the whole European MTV territories, which meant that all elements had to be translated into key European languages as well as different formats of the design being produced for different territories. The final VIP press invite was a screen printed piece of flame edged red plastic inserted into white PVC envelopes. This in turn matched the Trophies that we designed... Hand made opaque plastic boxes with individual screen printed fronts that displayed the individual bar names as well as the overall winner.
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