Client: MTV International Marketing Partnerships (IMP) Europe
Location: Europe
Project: Global sales branding and packaging

Exp were commissioned to create a fresh brand identity for MTV International Marketing Partnerships. MTV Networks International Marketing Partnerships group provides easy means for global, pan-regional and local marketers to reach young adults via creative, integrated marketing solutions that have the flexibility to be implemented locally.

The main IMP logo is used across a global market with each region tailoring the overall design to meet their requirements. Europe were encouraged to extend the use of the 4 genre areas as with EMP but a fresh new approach was needed.

To accompany the logo, a full set of corporate guidelines was produced which included colour palettes as well as font usage. This allows for a constant look to be achieved across all markets.

Particular consideration was made to a 'high end' packaging solution for work CD's, the solution was to create printed CDR's, which could be inserted into laser etched aluminium CD cases. In turn these were then inserted into screen printed polypropylene covers which were also printed in the colour palette.