Client: Universal Music TV / Kiss
Location: UK / Ireland
Project: Kiss Hip Hop Classics Graphic Concept, CD Packaging , National Advertising

 Exp was briefed to come up with a new concept for the cover of a Hip Hop CD. The usual bling stereotypes were becoming slightly tired and a new direction was need! We looked carefully at the influences and style surrounding the Hip Hop genre and came up with the idea of using clothing as the key vehicle. Basketball was an initial key theme, so we photographed the texture from a Lakers shirt and comped the text. We then applied more detailing including labels and stitching.

This initial concept was so strong that Universal have released further installments in the
same vein!

 

Kiss Hip Hop Classics: Logo
Kiss Hip Hop Classics: CD Label detail
Kiss Hip Hop Classics: CD Labels
Kiss Hip Hop Classics: CD Cover Artwork