Getting your emails delivered
There’s nothing more frustrating than sending off that perfectly designed campaign and then ending up in your recipient’s spam folder. Behind the scenes we go to great lengths to ensure that you can rely on us to get your emails delivered straight to their in box.
Our servers have been whitelisted
All of our delivery servers have been 'whitelisted' by many of the larger ISP’s, including AOL and Yahoo! Our servers are also integrated into the spam reporting systems for other large ISP’s such as Hotmail and MSN. What does this mean? They’re a trusted source for email origination and these arrangements ensure the best chance of your email campaign being delivered, it also allow us to keep any sender not following best practice guidelines off our servers.
Daily 'blacklist’ monitoring
Deep behind the scenes we monitor hundreds of the most common blacklists each and every day. If a server is ever listed (and it can happen to even the most well behaved permission-based email servers), we remove it from our delivery cluster immediately and resolve the issue on behalf of our customers.
Unsubscribe links in every email
Every email sent MUST contain a single-click unsubscribe link to allow any subscribers to remove themselves quickly and easily from your mailing list. Not only is this good practice, but a requirement under UK law since 2003.