Growing organically by word of mouth, Duck and Cover was well placed at the start of the millennium to capitalise on the growing demand for an alternative to mass-market casual-wear. This innovative approach ensured that sales grew
significantly, resulting in Duck and Cover Exp were asked to devise a new campaign concept for Duck and Cover... Life In Detail! This idea was based on the attention to detail that Duck and Cover puts into its garments! There always seems to be something a little different, a piece of material and the use of coloured threads. The attention to detail is what sets Duck and Cover apart from others. |
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