Our Brief

Richard James Weldon are the epitomy of traditional tailoring supplies so when they came to us for a brand refresh we needed to hold dear all the values that the company had built up over the last 100 + years. That's no mean feat I hear you cry. Through the simplification and enhancement of the brand marque through to the use of clean lines and simple type solutions on the web and print elements we have established a modern look and feel that still retains cues from the original design that will hopefully last another 100 years!

What they said

As one of the oldest tailors trimming merchants in Britain ‘tradition’ is not just another word to us, but is instilled with a great sense of meaning that permeates all aspects of our business operations today.

Refreshing our brand - modernising it whilst holding true to the heritage and values of the company - was thus an important and sensitive issue for us.

At every stage of the development process EXP’s recognition and appreciation for our position, as well as their incredible insightfulness, helped us to better understand our brand and to create a result that we are thrilled with!

Not only did we end up with a result we were thrilled with, but I would also have to say that the energy and passion with which EXP applied themselves also made the process an extremely enjoyable one as well!

Angela Stone
Project Manager

What we did

• Logo
• Product Brochure
• Print Collateral
• Website